Village Works Doula Services LLC: Brand Identity Development

This case study examines the development of a compelling brand identity for Village Works Doula Services LLC, owned and operated by Ms. Lakiesha Cooper. Through Greater Ambitions LLC's creative guidance, Village Works established a distinctive visual identity that reflects its commitment to comprehensive birth support services and community-centered care.

Village Works Doula Services LLC is a minority, woman-owned business that provides:

• Professional birth support services
• Prenatal education and guidance
• Postpartum support
• Family-centered birthing advocacy
• Community-based maternal health resources

• Create a memorable and meaningful logo
• Reflect the nurturing essence of doula services
• Incorporate cultural elements and community values
• Establish professional brand presence
• Design for versatile application

Phase 1: Brand Strategy

• Conducted in-depth client consultation
• Identified core brand values
• Researched target audience preferences
• Analyzed competitor branding
• Defined brand personality

Phase 2: Creative Development

• Created initial concept sketches
• Developed color palette options
• Explored typography selections
• Refined design elements
• Incorporated feedback iterations

  1. Logo Components

       - Primary symbol representing community support

       - Typography reflecting professionalism and warmth

       - Color palette emphasizing nurturing and trust

       - Balanced composition for versatile use

  2. Color Selection

       - Primary colors representing:

• Warmth and nurturing
• Trust and professionalism
• Growth and new life

       - Secondary colors supporting:

• Brand accents
• Marketing materials
• Digital presence

  3. Typography

       - Primary font: Professional yet approachable

       - Secondary font: Clear and readable

       - Web-safe alternatives for digital use

• Master logo file
• Logo variations:

                  - Full color

                  - Single color

                  - Reversed

                  - Horizontal and vertical layouts

• Style guide
• Digital file formats:

                  - Vector (AI, EPS)

                  - Raster (PNG, JPG)

                  - Web-optimized versions

• Provided logo usage guidelines
• Created application examples
• Developed social media templates
• Established brand consistency rules
• Delivered digital asset package

Applications

The logo has been successfully implemented across:

• Business cards and stationery
• Social media profiles
• Marketing materials
• Website design
• Promotional items

• Brand recognition increase
• Positive client feedback
• Social media engagement growth
• Professional market positioning
• Consistent brand application

Key Success Factors

           1.  Thorough Discovery Process

                - Deep understanding of client vision

                - Clear project objectives

                - Comprehensive market research

           2. Collaborative Approach

                - Regular client communication

                - Iterative design process

                - Responsive to feedback

           3. Professional Execution

                - High-quality deliverables

                - Complete file package

                - Clear usage guidelines

Dr. Minina Johnson provided:

• Strategic brand consultation
• Design concept development
• Multiple revision options
• Technical file preparation
• Implementation guidance

Future Opportunities

Village Works is positioned for:

• Brand expansion
• Marketing campaign development
• Digital presence growth
• Promotional materials creation
• Community outreach initiatives

1. Early brand strategy ensures design success

2. Client collaboration enhances outcomes

3. Comprehensive file delivery supports implementation

4. Clear guidelines maintain consistency

5. Versatile design enables growth

The brand identity development resulted in:

• Strong market differentiation
• Enhanced professional image
• Improved brand recognition
• Consistent visual presence
• Positive community response